POSB Education Fair – Q4

Role: Lead Designer (Concept, Visual Direction & Adaptation)
Tools: Photoshop, ChatGPT, Midjourney and After Effect

POSB Education Fair — a quarterly initiative offering exclusive academic and enrichment class discounts for DBS/POSB cardmembers.
Led the creative direction and visual development across owned and paid media platforms. The campaign aimed to help parents discover curated learning opportunities for their children, encouraging both academic and holistic growth.

Concept: Explore a World of Endless Learning
This concept depicts a miniature floating island filled with symbolic learning elements — from art and music to coding and exploration. The world feels imaginative yet grounded, appealing to both children’s curiosity and parents’ desire for meaningful enrichment. The soft textures and dreamy environment support a sense of discovery.