DBS Lifelong Learning Festival 2024

Role: Lead Designer (Concept, Visual Direction & Adaptation)
Tools: Photoshop, ChatGPT, Midjourney and After Effect

DBS Lifelong Learning Festival — a campaign offering up to 90% off professional courses for DBS/POSB cardholders.

Conceptualised and led the visual direction for the campaign under the core idea: “Build your best self.”

Inspired by construction metaphors, the key visual depicts professionals in various fields shown mid-transformation — surrounded by scaffolding, cranes, tools, and miniature workers symbolising growth, effort, and upskilling. Each scene was tailored to represent different career paths such as finance, strategy, digital, and innovation.