DBS My Preferred Payment Plan (MP3)

Role: Lead Designer (Concept, Visual Direction & Adaptation)
Tools: Photoshop, ChatGPT, Midjourney and After Effect

Led the end-to-end concept and design execution of a full suite of marketing assets — rolled out across paid media ads, including display banners and digital placements.

The creative concept plays on the metaphor of a layered cake being sliced, turning large purchases into sweet, digestible portions — just like how instalments work. Each cake was custom-designed to resemble an item from a top spending category, based on customer insights