DBS Green Car Loan

Role: Lead Designer – Motion & Visuals
Tools: Photoshop and After Effects

To support the launch of Singapore’s first Green Car Loan, I led the creative development of a full campaign suite — from key visual ideation to rollout across static and animated formats.

I conceptualised a hero visual: a tree sculpted in the shape of a car, symbolising mobility and sustainability. This was extended into an animated version where the tree grows into car form, bringing the message to life across digital platforms. The campaign highlighted DBS’s 1.68% p.a. loan and its pledge to plant a tree with every loan via NParks’ “OneMillionTrees” initiative.