POSB Education Fair – Q1

Role: Lead Designer (Concept, Visual Direction & Adaptation)
Tools: Photoshop, ChatGPT, Midjourney and After Effect

POSB Education Fair — a quarterly initiative offering exclusive academic and enrichment class discounts for DBS/POSB cardmembers.
Led the creative direction and visual development across owned and paid media platforms. The campaign aimed to help parents discover curated learning opportunities for their children, encouraging both academic and holistic growth.

Concept: Bounce into a Brighter Future
Designed to coincide with the school holiday season, this concept transforms a bouncy castle into a vibrant, inflatable landscape of academic-themed elements — from art palettes and lab flasks to musical instruments and pencils. The visual metaphor blends fun and learning, inviting parents and kids to see education as something engaging and energetic.