POSB Support Your Neighbourhood – Wobbler Design

Role: Lead Designer (Concept & Execution)
Tools: Illustrator, Photoshop

Designed the official wobbler for POSB’s nationwide campaign to support heartland businesses and promote cashless payments via DBS PayLah!. Displayed across wet markets, coffee shops, and neighbourhood stores, the wobbler features a bold, friendly design with a clear call-to-action — encouraging on-the-spot cashless adoption in everyday spaces.

The iconic lock-up from this wobbler became a visual anchor for the broader campaign and was later adapted to support other initiatives — including a heartfelt video series produced in collaboration with Our Grandfather Story. These stories, which spotlight the people and pride behind local merchants, were shared across POSB and OGS’s Facebook, Instagram, and TikTok channels.

Impact:
The campaign helped drive a 40% increase in weekend earnings for participating merchants, with the wobbler playing a key role in influencing point-of-sale behaviour and reinforcing campaign recognition across touchpoints.