DBS digiVault — AI-Crafted Explainer Video
Role: AI-Creative Lead & Motion Designer
Tools: Photoshop, Midjourney, Runway, After Effects
For the launch of DBS digiVault — a secure digital safe deposit solution — I created a 30-second explainer video fully crafted with the assistance of AI. Every keyframe was generated using AI tools, and the voiceover was also AI-generated based on a script developed by our copywriter — enabling an efficient yet high-quality production process.
The video was designed to communicate the ease and security of digiVault through clean, minimalist storytelling. It was fully adapted across various paid media channels, including social, display, and digital out-of-home — ensuring consistent impact across all platforms.
A customised version was also developed for POSB, with visuals and messaging tailored to better resonate with its heartland-focused audience.