DBS/POSB CNY Collaterals

Role: Art Director & Graphic Designer
Tools: Illustrator, Photoshop and After Effects

An annual campaign focused on adapting and extending Chinese New Year visuals for DBS/POSB. Building from the core AngBao designs, I expanded the creative into a cohesive suite of collaterals. Led the end-to-end adaptation of corporate CNY branding for banknote exchange events, producing materials such as new and fit note availability posters, ATM wall housing designs, directional signage, and supporting campaign assets. These were deployed across physical branches and digital touchpoints, ensuring a consistent and engaging festive experience across all customer interactions.